FAQs and Digital Printing Tips and Ideas

Digital printing system is a fast turnaround printing process. You can send the final artwork straight to us and print straight away without having to make any printing plates, making the process much easier and cheaper to edit or correct content as you won’t have to remake the plates. Digital printing is perfect for fast, print-on-demand and personalised printing. With today’s technology, the colours produced by digital printing are almost comparable to offset printing.

Offset printing, on the other hand, requires many steps in printing – firstly a printing plate is made, then we must make a proof of the job for checking to ensure that there are no errors on the plate. (At this stage if any errors are found, a new plate must be made). The printer then must adjust the colours of the machine to match the specifications. Even so, offset printing is the best solution for printing in high volume, as the cost per unit is cheaper the more you order.

Business cards represent you and/or your company, therefore it is essential to have a unique business card that makes a great first impression to prospective clients. This means you must carefully consider every last detail — design, size, paper selection, and special finishing techniques.

1. Make sure that all information is correct and presented clearly, including logo, company name, address, your name and position, phone number, email and website address.
2. Size and printing: one-side printing, two-side printing, or folding style.
3. Special finishes distinguish you from normal business cards, for instance:
• Embossing
• Debossing
• Foiling
• Spot UV
• Die-Cutting
• Lamination
• Perforation

Ensure that your design uses interesting colours, sizes or shapes to make it stand out from others – consider finishes such as embossing, debossing, foiling or spot UV for the company logo and you might also decide to die-cut your brochure into a unique shape and/or laminate to protect it.

Concise content! People don’t tend to read all of the text in a brochure so make sure you highlight key points and make use of pictures to represent your company or product. It is also important to ensure that any pictures used are of high quality.

Emphasise the important factors of the business or company – what do you have that others don’t? Your competitive advantage.

Make sure that your contact details are clear and correct so people can contact you for more information, order products or browse through your website.

Call to action! This helps keeps customers and potential customers interested with offers, promotions and order forms.

Ensure that your design uses interesting colours, sizes or shapes to stand out from others – consider techniques such as embossing, debossing, foiling or spot UV for the company logo. Laminate is a good way to increase durability and protection.

Content should be clear, concise and easy to read.

Pictures should be big enough to see small details clearly; high-resolution photos are the best way to represent your products.

The catalogue or booklet should be printed using a 4-colour process so products look their best.

Print enough copies so you always have enough when customers or prospective customers request a catalogue or booklet.

FAQ+TIPS

FAQ+TIPS